Former Chicago Bears middle linebacker Brian Urlacher is suing a hair restoration company, claiming they used his image without permission to sell their product.

According to court documents obtained by TheBlast.com , the eight time Pro-Bowler has filed a lawsuit against a Florida-based companies, Charles Medical Group, NKP Medical Marketing and Glenn M. Charles.  In the documents, Urlacher requests that a judge immediately stop their actions.

In the filings, Urlacher says that in 2014 he sought out hair restoration companies to undergo the procedure, out of the thousands of hair rejuvenation, replacement or restoration companies, he chose to work with Restoration Holdings, a company he believed was “deserving” of his endorsement.

He continues, “For more than a decade, Urlacher and his team of advisors have carefully vetted the companies and products with whom Urlacher associates his name and likeness, and in 2014 they chose Restoration Holdings, LLC and entered into a lucrative contract with the company to serve as its celebrity endorser and spokesman. Not only did Urlacher serve as RHL’s spokesman, he became a client when he himself underwent a restoration procedure.”

The hall of fammer says they hired him for his extraordinary value that attaches to his name and likeness and says, “Not surprisingly, Defendants have attempted illegally to steal and cash in on Urlacher’s name and this success.”

Back in 2016, Urlacher says a competitor to the hair company he endorsed, Charles Medical Group, began running advertisements and marketing its competing products and services using his name and likeness “in order to falsely attract and intercept customers looking for the company endorsed by Urlacher.”

Brian Urlacher says he never authorized this and is demanding damages in excess of $100,000, plus punitive damages along with an injunction against the defendants prohibiting them from using his face or name.

In 2017, the NFL legend filed a similar lawsuit against Charles and his company in Illinois court.  This new case was filed in Florida and added the marketing company as a defendant.