The long-anticipated Starbucks strike has officially started.
Workers at more than 100 stores in the United States are on strike Thursday in their most significant labor action since they started efforts to unionize the company’s stores late last year.
The walkouts coincide with Starbucks’ annual “Red Cup Day,” when the chain gives away free reusable cups to customers who order a holiday drink.
It’s often one of the busiest days of the year, according to workers.
Workers on strike seek better pay, more consistent schedules, and higher staffing levels in busier stores.
Stores across two states had initially planned to take part in the strikes, according to Starbucks Workers United (the group behind the effort).
Strikers are even handing out their red cups with a union logo.
Starbucks (which has opposed the unionizing efforts) says they are aware of the walkouts and respect their employees’ rights to protest lawfully.
Starbucks said of the strikes, “We remain committed to all partners and will continue to work side-by-side to make Starbucks a company that works for everyone.”