When it comes to Bachelor Nation there is a long list of its growing talent that has used the show as a platform to launch them into their own lines. Now the face of the franchise is joining them.
But before we tell you what that means, lets take a look at who’s already turned fame into a business.
Arie Luyendyk Jr. never thought he’d become a social media influencer when became the unexpected star of The Bachelor at 36 years old.
Prior to the premiere of his season in January 2018, the race car driver and real estate agent who first appeared on the franchise during Emily Maynard‘s season in 2012, said he wasn’t too interested in any influencer opportunities that could come out of his return to Bachelor Nation in the social media era.
“For me, I’ve never really wanted to be too involved with social media,” Arie said. “I’m not going to be promoting any teeth whitening or Sugar Bear hair care products anytime soon. And no FitTea for me! I love racing, so that side of it, yes, I do promote that, it’s part of my career…when it comes to the little things like getting a free TV and putting it on Instagram, it’s just not me. It’s not worth it to me.”
But a few months and a new public relationship later, Arie’s feelings has clearly changed. All’s fair in love and spon-con, especially when it comes to navigating the tricky waters of life after The Bachelor.
Arie’s drastic shift in perspective inadvertently aligns with the franchise’s own complicated feelings and ongoing begrudging acceptance of its stars often using their time on the show as a platform to launch their second career as a social media influencer.
And it’s easy to see why when you take a quick look at the stats: The average rate for sponsored content is generally $1,000 per 100,000 followers, or one cent per follower, according to Later. If you have one million followers, you are looking at roughly $10,000 per post. If it’s a partnership, the influencer receives a percentage of any of the purchases made through their link or special code.
So who else has joined the rankings, of mogul? NEXT page…